Insight
Do you really know what your customers are thinking? Our customer insight intelligence tool allows us to understand and engage with your customers. We analyse your user statistics, test the user journey’s and consult with your users through quantitative and qualitative research.
Three stages of insight:
1) Research and review
Our custom tools combine to create an extremely powerful and unique insight into your customer’s behaviour:
Competitor analysis – understand what your customers expect from your competitors and how their expectations are met when they are interacting with your site or service.
Web trends analysis – user metrics provide insight into your user’s behaviour and in many cases highlight usability issues that you may not have been previously aware of whilst providing a quantitative result.
Usability testing – our purpose built labs and viewing facilities allow you to see your audience interact with your product first-hand.
We use a combination of cognitive walkthrough and eye tracking software to measure how easy your customers find your product to use, what is important and how your competitor’s sites fair.
Online surveys – Sometimes you need to know how your whole audience is behaving. Our online surveys and mass market remote research tools provide the perfect, quantitative insight into user behaviour and customer satisfaction.
2) Report
Of course, it’s not just about collecting data and information – it’s about turning that information into actionable steps so that you can make an informed decision about the direction you want your product to go in.
Our report will tell you how well your product is currently performing, where it is meeting or missing customer expectations and how it can be improved, both in the short and long term.
3) Ongoing review
As your product develops, so do your customer’s needs and expectations.
We work with our clients to help them implement long term development strategies. We review customer behaviour and satisfaction in regular intervals and help our clients produce a user-centric product, capable of responding to changing requirements.
To discuss your requirements please call Chris on 0207 228 0008.
