Transforming The BT Vision Website
The BT Vision website http://www.btvision.bt.com provides comprehensive TV and radio listings, games and service information as well as an e-commerce area for service and programme orders.
CADinteractive was appointed to make fundamental changes to the existing site that would improve usability, accessibility and navigation. The site needed to reflect the high standards and quality of the new TV service.
Issues & Requirements
- BT required an updated website that identified what the product was, and present it in a clear fashion.
- The site needed to support both new and existing customers.
- It was essential that the navigation was clear and easy for customers to find what they were looking for fast and efficiently.
- As the service grew, there was a requirement to ensure the website design was flexible to accommodate further additions.
Recommendation
CADinteractive recommended the User Centred Design methodology to research, prototype and test the website with end users. As highly skilled, experienced project managers, CADinteractive managed the entire project for BT; managing other external agencies and providing cohesive solutions.
Solution
To initiate the project, CADinteractive carried out a full discovery workshop, identifying BT’s objectives and defining key customer profiles. These customer profiles were taken on ‘user journeys to determine the next stage of the development process; the Information Architecture.
The Information Architecture was developed in conjunction with the internal BT Vision team and one other partner agency. CADinteractive took full responsibility for the project management of this job, providing guidance on the wireframes and identifying the key components for the IA.
In addition, CADinteractive was responsible for ensuring that the content, design and branding, met with BT Vision’s business objectives for the site.
Extensive lab based testing was conducted with both existing and prospective BT customers; research techniques employed included eye tracking in the lab and an online survey on the existing site. The online survey results reflected the findings from the lab based testing and reinforced the need to make changes to the key site sections.
Tantamount to the success of the website, was the ability for visitors to the site to find the information that they were looking for quickly and to be able to understand the product as efficiently as possible.
Following extensive testing of the site navigation and feedback from the client, CADinteractive worked with the BT Technical team to implement the final changes and build the site.
Result
The new website is now streamlined to show content in a more powerful and dynamic way. Navigation is easier and more intuitive; with an improved taxonomy ensuring visitors to the site can find what they are looking for quickly and efficiently.
An ongoing review process with continued multivariant testing and further site development is now in place.
